Hello! I’m a UX Manager building products for humans in the wild, wide of emotions

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 Leadership cases ↓

 

 

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gshow & Big Brother Brasil

A two-tier voting system designed from user need transforms Brazil’s biggest reality show dynamics achieving ground-breaking number of votes and revenue in sponsorship.

Reaching:

  • 245 million votes in the final eviction in BBB24

  • 1.2 billion in revenue

  • 18% increase in Globo’s in revenue

 

 

 

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 Triller app

Dual Artificial Intelligences platform, seamless video and music creation app: a case of pursuit of 250 million users and app retention.

 

Reaching:

  • # 1 app in 50 countries

  • 250 million downloads

  • 34.1% in video creation

  • 37.4% app retention;

  • Secured $200-300 million funding